BeOn Marketing Technology Stack

 

The BeOn Marketing Technology Stack combines Radar, mParticle, and Airship into a unified ecosystem that powers data-driven, multi-channel engagement. Together, these platforms enable operators to collect location and behavioral data, segment players with precision, and deliver targeted campaigns across SMS, push notifications, email, and in-app messaging.

 

This integration allows operators to create personalized journeys that drive higher response rates and improved ROI. Campaigns can be automated based on triggers such as location, tier level, or recent play activity, ensuring that every message is timely and relevant.

 

For operators, the BeOn stack reduces the complexity of managing multiple marketing tools by centralizing them into one connected framework. It creates efficiency, strengthens personalization, and helps properties maximize the value of every marketing dollar.